Asnake Gizachew Tarekgne
About Candidate
Asnake Gizachew is a Creative Director and Brand Consultant based in Addis Ababa, Ethiopia, with 19+ years of experience shaping brand strategy and leading multi-platform campaigns across print, digital, television, and live-action production.
He turns complex business objectives into clear creative systems—building brand identities, campaign concepts, and communication frameworks that perform across channels and markets. His leadership spans strategy development, art direction, script development, and full-scale production oversight.
Asnake has held senior roles at AADVENTURE Studio, Zeleman Communications, and Cactus Communications, contributing to branding, rebranding initiatives, and high-impact campaigns for organizations including Coca-Cola, Unilever, UNICEF, Ethio Telecom, Dashen Bank, Ethio Djibouti Railway, and several leading financial and consumer brands.
He is particularly recognized for aligning creative ambition with business performance—ensuring ideas are executed with clarity, discipline, and long-term brand consistency.
Location
Education
Work & Experience
Provides strategic and creative leadership in building OBLiK Studio as a brand-focused advertising and design practice. Defines studio positioning, operational model, creative standards, and long-term direction for sustained growth. Delivers end-to-end brand transformations, including strategy, positioning, identity systems, and communication frameworks. Directs integrated campaigns across print, digital, and video, improving message consistency and audience engagement. Advises clients on communication strategies aligned with business objectives, audience insights, and measurable goals. Builds scalable workflows and quality standards that improve delivery efficiency and creative output quality.
Leads institutional branding and integrated campaign projects, ensuring creative execution supports business growth and long-term brand equity. Led brand positioning and communication system development for major institutions, strengthening alignment between identity and organizational goals. Delivered multi-platform campaigns that consistently outperformed engagement benchmarks. Improved creative team efficiency through redesigned workflows, governance frameworks, and process standardization. Directed multidisciplinary teams across strategy, design, production, and execution to deliver cohesive brand experiences. Contributed to improved brand perception, stronger market presence, and measurable client growth across key sectors.
Directed creative strategy and execution across large-scale campaigns and brand development initiatives. Led creative direction for major FMCG product launches, strengthening market penetration and brand recall. Contributed to sustained year-over-year revenue growth through high-performing campaign concepts and execution. Improved campaign effectiveness by implementing structured creative development processes.
Managed visual identity systems and led art direction across print, digital, and motion platforms. Delivered a substantial portfolio of large-scale branding and campaign projects for telecom, FMCG, and corporate clients. Ensured consistency across multi-platform brand communication and strengthened long-term visual recognition.
